CULTURE CLASH 2014
Brand system
2013
Creating Structured Collision
Culture Clash is a (fictional) biannual traveling conference exploring cultural conflict in literature. This system was developed for the upcoming 2014 event, to be held in the Private Room in Johannesburg, South Africa.
Expressing the eccentric energy of clashing entities while maintaining appropriate design aesthetic proved a particularly unique challenge.
Each symbol is formed from a letter in the word "culture," adding a deeper layer to the foundation of the design
Promotional videos created with Vine for Iphone
PROCESS
