CULTURE CLASH 2014 
Brand system
2013

Creating Structured Collision 

Culture Clash is a (fictional) biannual traveling conference exploring cultural conflict in literature. This system was developed for the upcoming 2014 event, to be held in the Private Room in Johannesburg, South Africa.

Expressing the eccentric energy of clashing entities while maintaining appropriate design aesthetic proved a particularly unique challenge. 


Each symbol is formed from a letter in the word "culture," adding a deeper layer to the foundation of the design

Promotional videos created with Vine for Iphone

PROCESS