Client, 2012–present 

Mamikat is a baby care product startup company producing an innovative baby bottle that features a removable liner and vacuum plate.



Mamikat's identity was developed to evoke the same friendly, positive energy of childhood, while emphasizing connection and family through the circular forms and scripted typeface (altered to connect). And what says "clean" and "joy" more than soap bubbles? This iconic and sweet spin on the circular form ties the ark into the product purpose flawlessly, not only reminiscent of the joys of childhood, but leaving prospective consumers with a promise of a mess-free design, rekindling hope to mothers everywhere. 




For lid and base application